Thursday, February 21, 2008


This is a propaganda that I found on the internet that is a magazine ad by the famouse car company, Porsche. This ad is directed toward people who can drive. This ad is using a powerful image of a brand new shiny Porsche with the light glistening off it to attract the reader. Everyone wishes that they could have a nice car like this but only few are able to buy one. This also leads to the ad appealing to the audiences wants and needs, not only for a nice car but the speeds it can acomplish with such an amazing look. The light shining off the car appeals to the audiences wants by giving them a sleek, cool looking car. It also appeals to their need for speed with the quote at the top of the ad, "It's about as fast as you can go without having to eat airline food" which portrays an image in their mind of them going extremely fast with the comfort of being in their own car instead of a hot, stuffy, crowded airplane.

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