This is a magazine ad by Gatorade trying to persuade you to buy their product to "quench your thirst." They are trying to attract or apeal to the desires of athletes of different ages. This ad uses many tactics to attract you. One main one it uses is ethos when it says, "it takes something special inside to be like Mike." This is ethos because it is using Michael Jordan, a famous basketball player, to make people want to drink Gatorade so they can be good just like him. They use this tactic for this audience becasue they know that all athletes want to be great and be the best.