This is an advertisment I found on the internet by the cigarette company, Kool, that is directed toward any one over the age of 18 that smokes. This picture shows a man holding a pack of Kool cigarettes in his hand and a woman checking him out. This makes people think that if they smoke these cigarettes they will be considered cool and will help make people think they are attractive. Many people want to be thought of as good looking and cool so it also makes them think that this product will appeal to their wants and needs.This add is a great illustration of a company using pathos to try and persuade you to buy their product.