This is an add I saw on the internet by adidas. This advertisement is trying to persuade athletes to buy their products. It is using multiple tactics to attract the customer. It uses ethos by showing Gilbert Arenas, who plays in the NBA, to make kids that play basketball that idolize him or want to make it to the NBA think that they will if they use Adidas products. Then it also uses the tactic Slogan with the companys catch phrase, "impossible is nothing." You could also consider this ad using emotionally loaded words such as impossible, and the phrase zero to hero. All of these elements combine to make this a convincing ad that makes the reader think that they can do anything they want to using adidas gear just like Gilbert who went from nobody to one of the best players in the NBA.