Wednesday, February 27, 2008

Marketing Products
2. It really suprised me how much information they have about you just from surveys or things you have purchased. It was kind of creepy how they could estimate what was going to happen in your future and knew so much about what you liked and what you didn't. In the future I will be more carefull and conscious about what information I give about myself. I would want to keep important numbers like my social security, address, and phone number private because if that information got in the wrong hands I could get my identity stolen or robbed.

Marketing Culture
2. Marketing and logos have a huge effect on the feeling of belonging in a group or recognizing a group. Many kids at school get made fun of if they don't wear "cool" clothes or the popular brand. This is why when kids buy a popular brand of clothes they feel like they belong and are part of the group. The brands of clothes also indentify different groups. An example of this is how alot of skateboarders wear shirts with an Element or DC logo on them because they are big name skateboard companies. They feel like if they wear this clothes then they belong around other skaters and feel like one themselves. Another example of how certain logos distinguish groups is nike and adiddas. You see alot of kids that play sports wearing nike and adidas so when see someone with those logos you automatically assume they play sports.

Marketing Politics
4. I think political ads should be governed by the same kinds of laws that govern product ads because you shouldn't just be able to promise someone you will do something they want if they vote for you if you know it will not be possible. After a while if the people running for a political position don't ever fulfill what they said they would people will stop listining to them and then that tactic would become useless. The reason why I think there are not such laws is because if the person becomes president or governor they may be able to change things to ensure that what they promised will actually happen.

Thursday, February 21, 2008




This is a Propaganda by Disneyland that I found on the internet trying to convince the audience to come visit Disneyland. It is directed toward all ages but mainly toward families. It appeals to the audience by pathos. It shows a family all laughing and having a great time, with a bright and sunny background to make you feel happy. This not only attracts younger kids with the line,"Where dreams come true" but also parents because they want to be able to have a fun time with their kids like the parents in the advertisement are. The line "where dreams come true" is appealing to little kids because all little kids have dreams that they desperatly want to come true and they think if they go to disneyland their dreams will come true and they will be happy since the little girl in the ad is smiling and having a good time.

This is a propaganda that I found on the internet that is a magazine ad by the famouse car company, Porsche. This ad is directed toward people who can drive. This ad is using a powerful image of a brand new shiny Porsche with the light glistening off it to attract the reader. Everyone wishes that they could have a nice car like this but only few are able to buy one. This also leads to the ad appealing to the audiences wants and needs, not only for a nice car but the speeds it can acomplish with such an amazing look. The light shining off the car appeals to the audiences wants by giving them a sleek, cool looking car. It also appeals to their need for speed with the quote at the top of the ad, "It's about as fast as you can go without having to eat airline food" which portrays an image in their mind of them going extremely fast with the comfort of being in their own car instead of a hot, stuffy, crowded airplane.

Wednesday, February 20, 2008


This is an advertisement that is on the internet by Apple trying to persuade all ages to by an ipod. It shows a girl dancing and having a good time with her ipod in her hand and then above her it says, "Join the digital music revolution." This is a form of pathos because this saying is making you feel like an outcast and loser if you dont have an ipod. Nobody wants to be left out so they are going to go buy an ipod or digital music player so they will have the "in" thing and feel like part of the crowd.




This is an add I saw on the internet by adidas. This advertisement is trying to persuade athletes to buy their products. It is using multiple tactics to attract the customer. It uses ethos by showing Gilbert Arenas, who plays in the NBA, to make kids that play basketball that idolize him or want to make it to the NBA think that they will if they use Adidas products. Then it also uses the tactic Slogan with the companys catch phrase, "impossible is nothing." You could also consider this ad using emotionally loaded words such as impossible, and the phrase zero to hero. All of these elements combine to make this a convincing ad that makes the reader think that they can do anything they want to using adidas gear just like Gilbert who went from nobody to one of the best players in the NBA.
This is an advertisment I found on the internet by the cigarette company, Kool, that is directed toward any one over the age of 18 that smokes. This picture shows a man holding a pack of Kool cigarettes in his hand and a woman checking him out. This makes people think that if they smoke these cigarettes they will be considered cool and will help make people think they are attractive. Many people want to be thought of as good looking and cool so it also makes them think that this product will appeal to their wants and needs.This add is a great illustration of a company using pathos to try and persuade you to buy their product.

This is a magazine ad by Gatorade trying to persuade you to buy their product to "quench your thirst." They are trying to attract or apeal to the desires of athletes of different ages. This ad uses many tactics to attract you. One main one it uses is ethos when it says, "it takes something special inside to be like Mike." This is ethos because it is using Michael Jordan, a famous basketball player, to make people want to drink Gatorade so they can be good just like him. They use this tactic for this audience becasue they know that all athletes want to be great and be the best.

Tuesday, February 12, 2008

Beasts of England

D iction: When I read the speech and looked at the word choice I noticed that it repeated beast multiple times. The words that stood out to me the most though were tyrant, hearken, and toil.
I magry: This speech makes you picture a good, happy, wonderful future. Some of the phrases and words that show this are joyful tidings, golden future, sweeter, and bright will shine.
D etails: It didn't really get very discriptive but it described the environment and some actions. Examples: Cruel whips crack no more. Spur rust forever, golden future, bright will shine the fields, and sweeter will blow the breezes.
L anguage: Words were used to show a bright, happy future but there weren't many long complex word. Some words used to depict a bright, happy future were, bright, purer, sweeter, joyful, golden, and riches.
S entence structure: Each tiny section or paragraph was either a compound - complex or compound sentence. Some of the speech rhymed, such as when it said, "And the harness from our back, Cruel whips no more shall crack."
Overall the tone of this speech was a happy, joyful, and bright future.